Unlock True New Strength to Win

Three Game-Changing Paradigm Shifts

A New Democratic Blueprint

A Tale of Two Minds

Paradigm One

Exposed: The True Influence

Of the Mind We're

Not Reaching

Surprisingly Simple Powerful

and Unexpected

The Subconscious Mind and Fear

Why "What if" Works

"Penny, Penny, Penny"

We are born with only two fears...loud noises and falling, and both reside in the subconscious mind. All other fears are learned by the conscious mind and can be consciously unlearned. Fear itself, however, cannot be. It is hard-wired into our brains. Specifically, it is hard-wired into our subconscious mind, and since fear cannot be dissipated, the subconscious mind seeks instead to shield us from fear and the confusion it brings. In a sense, it becomes the protector of our thoughts and actions.

Our subconscious mind functions in what is called homeostasis. Homeostasis is the self-regulating process by which a biological system maintains and protects its inner environment from changes in the outer environment. Our subconscious mind does that for both the body and the mind. It regulates breathing, heart rate, and inner temperature, to mention just a few.  It also maintains a mental "comfort zone" in our brain by balancing external messaging to match long-standing thought patterns.

For those unfamiliar with recorded music's golden age of vinyl, what you're looking at is a very sensitive piece of equipment called a turntable. The record sits on the plate, and the tonearm holds the needle as it moves across the record, capturing the musical notes reproduced in its groves. Both have been calibrated to absorb shock and create balance, a balance that keeps the needle from jumping out of the grooves scratching the record. Once that happens, the record is beyond repair as the scratch will be heard every time the record is played.

Sheldon's repetitive knock on Penny's door was one of the longest-running gags on television's "The Big Bang Theory." A large part of the humor was derived from the repetition that became a subconscious pathway of expectation. Every time Sheldon approached a door, subconscious minds all over America knew what was coming next.

"What if" is the needle traversing the groves in our subconscious patterns of thought. It is one of the most effective ways to get the attention of another person's subconscious mind from without. And yes, if you're thinking "dog whistle," you're absolutely right. It is a dog whistle, one that brings us back to "responding to Trump in kind" and "the land, which grows both deadly poisons and foods that sustain life." Unlike Trump, the intent here is the same as in all three paradigm shifts, not to deceive but rather to enlighten.

Maintaining that comfort zone is how our subconscious mind functions as a protector keeping inconsistent thoughts out of the "system." It's also, however, where it runs headfirst into the fear, which is hard-wired within. 

The subconscious mind and the conscious mind have two different reactions to fear. The evaluating conscious mind reacts according to the specifics of what it faces and the level of danger. Contrarily, the subconscious mind reacts the same way every single time no matter what the external impetus. And it always asks itself the same question about a pattern of thought it is holding, "Did I get this wrong?"

By itself, a real dog whistle is a neutral form of communication with no hidden intent. The purpose is to get a dog's attention away from where its mind is currently functioning. The reason could be dinner or a life-threatening event. The same is true with "what if." It says to the subconscious mind, "Pay attention to what's coming next. It's important!"

Put "what if" in front of any communication, written or spoken, and you've gone from reaching one mind to two. You have yet to convince your listener's subconscious mind of anything (that comes next). However, now you do have its attention.

It didn't have to be this way.

vs.

What if it didn't have to be this way?

If he'd told you the truth about the virus

It wouldn't be this way!

Repetition is how the subconscious mind creates its pattern of thought and deepens the grooves. It's not just the 95% vs. 5% difference in our two minds; a deeply grooved pathway is created by repetitive thought as opposed to a one-time experience. Virginia Kruta did not keep going to progressive Democratic rallies. She went to one. If she had made a habit of going, it is very likely that over time resistance from her subconscious mind would have lessened and may have even created a new pathway.

"What if" is the scratch in the record. The annoyance of repeatedly listening to a record so damaged will precipitate a new action, tossing the record or replacing it. The same is true with the pathways in the subconscious mind. Repetition shifts the balance.

By far, the best way to compete with repetition is by using repetition.

Repetition...Repetition...Repetition

To recognize that Donald Trump uses repetition and is good at it would be a gross underestimation of fact. He excels at it, and not responding in kind would not just be a costly error, but a fatal one. It is not enough to identify the issues which make Trump vulnerable. They also need to be reduced to repetitive sound bites that penetrate the subconscious mind, establishing a powerful way to battle Trump "in kind."

"Part Two"

Donald Trump may not have actually said, “If you repeat a lie enough, it becomes the truth.” (That has been attributed to Nazi propaganda minister Joseph Goebbels.) However, clearly, he does live by it, and for a good reason. While repetitive telling of a lie does not make it "true," it does make it "truth" to the non-analyzing, non-filtering, accepts all, and records everything subconscious mind.

One and Done Won't Get it Done

Repetitively conveying "facts" is as effective as repetitively telling a "lie." However, speaking what is "true" just once, or even a few times, is not. It is repetition and repetition alone recorded and continually replayed by the subconscious mind that will turn a fact or a lie into believable "truth." 

Repetition...Repetition...Repetition

It is how "True" becomes "Truth"

It may often seem like a false lie is more powerful than a true fact, it's NOT; it's that liers repeat their lies until they are believed. Truth tellers most often rely on what is "true" to be recognized as true. The subconscious mind relies on repetition, not recognition to create its pathways of thought. The subconscious mind controls our brain 95% of the time. It's as straight forward as that!

Once upon a time, Major League Baseball only used wooden bats. Actually, that's still true, and the reason is, "once upon a time." With an aluminum bat, the ball can be hit a bit faster and a bit further. In a game ruled by measurable statistics, you'd think that baseball would have abandoned wood. Aluminum bats are used in both Little League and college. So, why not in the pros? The answer for that can be found in Cooperstown, N.Y, where all the baseball records so gloriously preserved would now belong to the game's technology instead of the men who played it.

Leveling the Playing Field

Donald Trump is an "aluminum bat," something Democrats with a long used history of competing with "wooden bats" have never needed before, be it governing or running for election. Rather than dismissing the tools that he uses because of how he uses them, Democrats need to embrace those same tools and use them to our own benefit.

"The Roman arena was technically a level playing field. But on one side were the lions with all the weapons, and on the other the Christians with all the blood. That's not a level playing field. That's a slaughter."

Louis O. Kelso

San Francisco Examiner & Chronicle, 1978